5Continents has announced the appointment of Sabrina Greca as its national director of business development and marketing.
“We define ourselves as a service company based on people more than technology, so who better to take this mission to the next level than Sabrina,” said David Boigné, founder and president of 5Continents. “To say that Sabrina’s arrival was part of a long-standing plan would be a lie; it came about naturally as Sabrina and 5Continents were at a crossroads.”
“Working abroad made me realise what’s most important to me: my children, of course, but also all the incredible connections I’d made in Canada — and yes, I did miss the travel agents,” she said. “I’m well aware that people think they’ll have to dissociate me from the world of cruises, and that won’t be 100 per cent the case, but I promise to put as much passion into 5Continents as I’ve put into cruises! I’m honoured by David’s confidence in me to help him grow this company, which is already so successful and whose values are already close to my heart.”
Valérie Favreau, the tour operator’s general director, also welcomed Greca.
“We are delighted with Sabrina’s arrival, and we are already working on transforming our operational structure so that it is ready to manage the expansion,” she said. “In fact, two new colleagues will be joining the current team as of next month.”
“You can’t invent an ambassador like Michèle, and we’re very proud to have her on the team,” said Boigné.
Claudia Tourigny will also continue in inside sales.
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